Mobile & App Design, Branding, Strategy, Print and More

As the Head of Product Design at Haled, I've led the creation of a design system and a suite of user-centric digital solutions. Our work bridges the gap between patients and healthcare providers, offering a seamless, 'rideshare-style' experience through intuitive web and mobile applications. I've spearheaded the design of both client-facing platforms and an enterprise-level SaaS, focusing on functionality, aesthetics, and user engagement. At Haled, we're transforming the healthcare landscape by making it more accessible, efficient, and responsive to individual needs.

As Senior Product Designer at a Medicare supplement and Medicare advantage sales company, I led the creation of an innovative internal sales tool designed to revolutionize the way agents manage and close deals. The application I developed consolidates patient information, plan comparisons, and documentation into a single, digital platform. It features advanced capabilities for comparing Medicare plans and prescription options, alongside a user-friendly interface developed using Angular and Material Design. This tool not only streamlined the sales process but also transformed the sales environment by eliminating paper clutter and significantly speeding up the decision-making process.

The goal of Public Supply was to make outdoor adventures accessible and sustainable. Our app allows users to easily rent high-quality outdoor gear, ensuring they have the best equipment for their adventures without the cost and hassle of ownership. We designed Public Supply to promote a love for the outdoors while encouraging eco-friendly living through renting.

FetchFresh is a mobile app designed to help dog owners easily create customized meal plans for their pets. With features like pet profile creation, DNA company integration, and subscription management, FetchFresh ensures dogs get the best nutrition tailored to their specific needs.

As a contract product designer for Approach, I helped design a mobile application designed to revolutionize management in climbing gyms. My focus was on creating a robust back-of-house system with features like point of sale and membership management. The standout component was the intelligent route setting feature, which enabled staff to plan, map, and receive feedback on climbing routes. This app not only streamlined gym operations but also enhanced route planning and member engagement through innovative, user-friendly technology.

At Lucky Orange, I spearheaded the development of the Insights feature, a sophisticated analytics tool designed to track and analyze website performance and visitor behavior. My role involved creating an intuitive interface that presents complex data like page load speeds, console errors, and user engagement patterns in a clear, actionable format. I also designed a collaborative workflow within the platform, enabling teams to share and address site-specific issues efficiently. This project showcases my ability to blend complex data analysis with user-friendly design, providing valuable insights for website optimization.

As Head of Design at Haled, I played a pivotal role in launching myMedSpa, an innovative extension of our healthcare technology into Medical Spas. I oversaw the design of a suite of digital tools, including a white-labeled, client-facing mobile app and a comprehensive online portal for spas. These platforms facilitate in-home spa services, offering unparalleled privacy and convenience to clients, while providing spas with robust tools to manage appointments, track mobile providers, and enhance their service offerings.

As the lead designer for Neuronutrition, I developed the brand identity, digital assets, and website for a health and wellness company specializing in science-based nutritional supplements. My approach focused on crafting a visual identity that communicates the symbiotic relationship between nutrition and mental health, using a calm and natural color palette. The website design emphasized user education and seamless navigation, enhancing the customer journey from learning to purchase. Additionally, I designed functional and visually appealing product packaging and merchandise, extending the brand’s reach and reinforcing its commitment to enhancing well-being through scientifically supported nutrition.

At PASKR, as the first UI/UX designer, I led a comprehensive redesign of the construction management software, transitioning it from a PHP-based system to a modern JavaScript framework. My approach included conducting user interviews to inform a new design system and integrating user journey flows for enhanced platform navigation. This redesign significantly improved user experience, transforming how general contractors manage projects by replacing traditional methods with a unified, intuitive digital solution.

As the owner of Public Print, a boutique letterpress print shop, I've spent the last five years blending traditional printing techniques like letterpress and foil stamping with modern digital practices. Specializing in the wedding industry and stationery design, I've managed all aspects from operation to lead generation and web presence. Public Print represents my passion for tangible craftsmanship balanced with technological innovation, celebrating the unique joy and connection found in handcrafted print in a digital world.

As Senior Product Designer at a Medicare supplement and Medicare advantage sales company, I led the creation of an innovative internal sales tool designed to revolutionize the way agents manage and close deals. The application I developed consolidates patient information, plan comparisons, and documentation into a single, digital platform. It features advanced capabilities for comparing Medicare plans and prescription options, alongside a user-friendly interface developed using Angular and Material Design. This tool not only streamlined the sales process but also transformed the sales environment by eliminating paper clutter and significantly speeding up the decision-making process.

In my role with a ceramics company, I led the transformation of their brand identity, designed their website, and managed their Shopify store, encompassing product uploads, inventory management, and product photography. Additionally, I executed email marketing campaigns using Klaviyo, significantly boosting sales and streamlining the business process. My comprehensive approach not only enhanced the company's digital presence but also created a seamless online shopping experience, connecting more customers with their unique, handmade ceramics.